Digital Marketing Compass
A strategy engagement for SMB decision makers.
Written for business leaders like you to make clear & informed decisions about your digital marketing investments.
Current State Assessment
Understand how your current investments are contributing to outcomes.
Gaps & Opportunties
You can weigh fixing gaps against exploiting opportunities. Bonus points when investments do both.
Investment Guidance
Guidance on possible investments and their relative impact on outcomes.
Are we ready for the AI robots?
What actually needs to be done and why? What scare tactics can I ignore?
AI & SEO Visibility
Are you (and your competition) visible in your ideal customer’s search path?
Website Experience
Is my website helpful to my audience? Does it inspire them to connect?
Is all of this effort producing business outcomes?
Advertising
Is my advertising really working? Is my monthly spend fit-for-purpose?
Digital Measurement
Is my measurement set up to inform decisions or just to make boring dashboards? Am I missing anything?
Social Media
Are these posts doing anything? Do they serve a purpose?
→ We Have a Speed Date
You provide some information about your objectives and current investment levels.
→ The Nerd Out
Our strategy team evaluates your current posture. We identify gaps and highlight opportunities. You receive a strategy brief written in plain language with clear insights to make decisions.
→ Strategy Session
We will present our findings and discuss how to apply the insights to make focused investments that will serve your objectives.
Are you ready for some clarity?
At just [actual $ amount here], the Digital Marketing Compass engagement can help you assess your internal effort, contractors, or agency partner without too much drama from your accounting department.
Getting started is very easy and insights are delivered within weeks, not months.
We'd love to help point you in the right direction.