ATL Medical
The Challenge
ATL Medical's website wasn't fully reflecting the company's expertise or capabilities. Key services, like sterilization management, appeared on the homepage but were missing from the Capabilities section. The site also still featured elements of ATL's previous branding, despite the company having introduced a new logo.
Most of ATL's buyers are engineers who want to know they're working with a partner capable of solving complex challenges. They value clear, technical information over traditional sales messaging. ATL needed a website that made its expertise easy to understand and its capabilities easy to find.
Behind the scenes, ATL's team was also running into challenges managing the website. A broken slider, inconsistent spacing, and limited typography options made everyday content updates more difficult than necessary.
ATL wasn't looking to start over. They needed a partner who could build on what was already working, address the areas that weren't, and create a better experience for both their customers and internal team.
Our Approach
August Ash worked closely with ATL Medical to refresh its existing Drupal website, bringing its updated brand to life while improving the user experience and making the site easier to manage. Over approximately 12 weeks, we focused on making meaningful improvements without the time and expense of a complete rebuild.
We started by understanding ATL's two primary audiences: design engineers, who make up roughly 70% of its audience, and executive decision-makers. Each group had different priorities, from finding relevant technical solutions to evaluating quality, reliability, and long-term partnership. Together with ATL, we reviewed the website's content and developed a new sitemap that made its full range of capabilities easier to discover.
From there, we incorporated ATL's updated brand colors and visual elements while preserving the clean, professional design the team already liked. The goal wasn't to change everything, but to create a more consistent experience that better represented ATL today.
Improving the website for ATL's internal team was just as important. We walked through the existing components together, discussing what worked, what didn't, and what could make their day-to-day work easier. Their feedback helped guide improvements to spacing controls, typography, component naming, and default settings, making it easier to build and update pages without unnecessary workarounds.
We also introduced new components to better support ATL's technical content, including specification tables, embedded PDFs, and a step-by-step lifecycle module. Additional enhancements, such as related articles, gated downloads, page cloning, and improved URL and schema controls, gave ATL more flexibility to share its expertise and manage content as its needs evolve.
To wrap up the project, we trained ATL's team on the updated functionality, ensuring they had the knowledge and tools to confidently manage their website moving forward.
The result is a refreshed website that better represents ATL's expertise, supports its customers, and gives its internal team greater flexibility and control.
Making Website Management Easier
A great website should work just as well for the people managing it as it does for the people visiting it.
Working alongside ATL's team, we rebuilt the Drupal component library to simplify everyday content updates. With drag-and-drop functionality, consistent styling, and more intuitive controls, the team can create and maintain pages with less manual effort while keeping the website looking consistent.
Bringing the New Brand to Life
ATL had already established a strong visual foundation. Our role was to help carry that identity throughout the website.
We refreshed the homepage with ATL's updated colors and distinctive design elements while maintaining the clean layout the team valued. The updated experience brings greater consistency to the site and makes ATL's full range of capabilities easier for customers to explore.
The Right Improvements Make All the Difference
A better website doesn't always mean starting from scratch. By working closely with ATL Medical to understand its challenges, priorities, and goals, we were able to build on what was already working and make meaningful improvements where they mattered most.
Today, ATL has a website that better reflects its expertise, supports its customers, and gives its internal team the flexibility to grow and adapt.
Ready to Get More Out of Your Website?
Whether your website needs a refresh, improved functionality, or a better experience for your customers, August Ash can help you identify the right next steps.
Let's talk about what's possible.