R.E. Purvis
Overview
Over the past year, August Ash partnered with R.E. Purvis to increase their organic search visibility and drive consistent traffic growth. Through a focused strategy that blended traditional SEO practices with Answer Engine Optimization (AEO), we optimized high-value content and improved site structure, achieving a +358% increase in daily impressions, sustained click growth, and record-setting peak days.
The Challenge
R.E. Purvis had strong industry expertise and a library of educational content, but wasn’t fully leveraging it for organic growth. Search visibility was steady but lacked the organic momentum required to capture more high-value traffic and drive consistent gains.
Strategy & Execution
Our goal was to position R.E. Purvis as a top organic result for high-value industry searches by:
- Maximizing the visibility of existing educational content
- Strengthening site architecture and internal linking
- Improving the discoverability of blog articles through strategic optimization
To execute this, we:
- Optimized high-potential blogs with keyword-rich, intent-aligned content
- Built robust internal links between blogs, product pages, and industry pages
- Enhanced meta fields and site structure to improve CTR and search visibility
- Wrote conversational-style H2s and headlines designed to match how users phrase queries in natural language, a key AEO tactic to increase the chance of being featured in AI-driven and voice search results
Established a framework for month-over-month compounding growth
+358%
Daily Impressions
+87%
Daily Clicks
33.8
Average Position
7,400
Annual Clicks
1.09M
Annual Impressions
A focused, data-backed SEO strategy turned consistent content optimization into measurable visibility gains. By pairing technical SEO improvements with conversational, query-matching headlines for AEO, R.E. Purvis strengthened their presence across both traditional search and emerging AI-driven results.
With a strong foundation in place, the next steps include:
- Expanding optimized content coverage for additional high-value terms
- Continuing meta refinements and CTR testing
- Strengthening conversion pathways from high-performing blog articles to product and contact pages
