5 Things That Make Web Design Exciting
As a designer at August Ash, I am passionate about designing sites that are tailored for the target audience, easy to use, and visually appealing. Web design is an ever-evolving field that blends creativity, technology, and user experience. Here are five things that make web design incredibly exciting for me:
1. Endless Creativity
Most websites begin with a blank canvas, and while that can sometimes be intimidating, it also provides an enormous amount of creative freedom. Striking the right balance is essential, but there are many ways to work within the confines of brand guidelines, best practices, and budget to create something unique. You have numerous options in color schemes (check out our blog on color schemes here), typography, layout, and imagery to push your creativity and come up with a great solution.
One of the benefits of working at August Ash is the opportunity to design for diverse markets. Each market has its unique visual identity, making our work both fun and challenging. This diversity pushes our creative team to its limits, requiring us to deeply understand the potential users of each site. We must consider what they are accustomed to, what they would respond to positively, and what would engage them effectively. This constant exploration and adaptation pushes our creativity and helps us deliver exceptional results.
2. Constant Learning and Growth
Ever since I became interested in design, I've seen tools come and go and trends rise and fall. The world of design is constantly evolving, requiring continuous learning and adaptation. While you don't need to adopt every new trend or tool, staying informed is both important and enjoyable. From exploring new design software (read about our switch to Figma here) to researching UX/UI studies, we stay at the forefront of the industry. This perpetual learning process makes web design both challenging and exciting.
3. Solving Problems
Web design is essentially solving a bunch of problems, and doing it in style. Each project or site comes with its own set of problems or challenges and this is where we come in. This could be purely visual problems, accessibility issues (read our blog on ADA Compliance here), or mobile responsiveness–and a lot of the time its all these and more. Finding creative solutions to these problems is one of my favorite things about web design. There’s a great sense of accomplishment in identifying an issue, and solving it in a way that is simple and easy to understand.
4. Collaboration and Teamwork
Web design is rarely a solo endeavor. It involves collaboration with developers, creative team members, marketers, and clients. Internal reviews and client feedback sessions help refine solutions and identify areas that may have missed the mark. There are also the one off calls for specific elements or meetings addressing complex issues that require input from developers or clients. This collective effort from various teams results in a more polished and effective website.
At August Ash, our talented team members push each other in our respective fields, bringing our expertise to the table during reviews and feedback sessions. This teamwork, from the initial blank canvas to the fully launched site, is one of the most rewarding aspects of web design.
5. Impactful Results
One of the most exciting aspects of web design is launching a new site and receiving amazing feedback or observing tangible impacts through analytics. Even with smaller efforts that aren't full redesigns, we can track measurable metrics to ensure we are moving a project in the right direction. Seeing positive results—whether it's a 30% increase in traffic, higher user engagement, or an increase in sales—validates the hard work and thought put into the design. This success inspires us to keep pushing the boundaries of our team and design.
Conclusion
Web design is an every changing field that involves creativity, adapting, problem-solving, teamwork, and measurable results. Every project is an opportunity to improve on these aspects, and an opportunity to create something truly unique and beautiful. If you’re as passionate about web design as we are, August Ash is a great team to be on and to work with.
Feel free to reach out to us to discuss your project needs. We’re excited to help you create a website that stands out and achieves your goals!
Jack Lotter, Designer at August Ash
