Calhoun Companies

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Project Types
Marketing Website
Industries
Professional Services
Deliverables
UX UI Marketing Development
Platforms
Drupal

Overview

For more than 100 years, Calhoun Companies has served as the middle man for buyers and sellers, helping both parties transition into their next desired chapter of life through business brokerage, commercial real estate, mergers and acquisitions, and business valuation services. Armed with a growth mindset, Calhoun Companies’ mission is to guide their clients in selling and maximizing the profitability of their business.

The Challenge

Calhoun Companies knew they had to become a technology leader in their space to disrupt their market and break into new ones. When we began our strategic partnership, Calhoun Companies had already earned a high level of trust and loyalty in their market from delivering an excellent experience to their clients, but they wanted to take their website and marketing to the next level. In the digital marketing space, they had a number of different vendors that had no integrated system or way of measuring digital initiatives. As a result, Calhoun Companies had no visibility into the ROI of their investment. In addition, Calhoun Companies was battling  an outdated website. After going through a brand refresh, Calhoun Companies was in need of a website that not only reflected their new look but also represented their established and trusted position in the industry. Together with Calhoun Companies, we were committed to building an online experience that was positioned for growth and scalability.

520

Sellers Guide Downloads

2,000

Listing Inquiry Form Submissions

235,000

Website Visits

Calhoun Companies Homepage Calhoun Companies Homepage

We quickly identified that most sellers have a hard time letting go of their identity as a business person. They've spent years building their business, and are very emotionally invested in it. This is not an easy transaction for them to make, so they need a lot of reassurance. Because they've never sold their business before and likely never will again, they need a lot of education about the selling process.

"Prior to working with August Ash, our website and online presence were in pretty good shape. That said, we knew it was time to take things to the next level, a level we couldn’t get to on our own."

Selling with confidentiality

Selling a business can be a very confidential process which offered some unique challenges and opportunities on how we presented online listings. The main focus for listings were lead conversions, seller confidentiality, and humanizing the purchasing experience for the buyer.

Calhoun Companies Sell Pages Calhoun Companies Sell Pages
Calhoun Companies Icons Calhoun Companies Icons

Iconography that replaces confidential building photos

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