A big focus was striking the balance between too many and too few pages. We needed to provide enough information to educate visitors on this unique concept but not so much that it was overwhelming. Similarly, we compiled the most common questions into a concise FAQ section.
It was equally important that we put the right information in the right place, especially on the homepage. Right when you enter the website, you're presented with an explanation of the concept. Then, a call to action for those who are interested in learning more. Just above the fold, you're introduced to the story with the synopsis and episode 1.