CPSG
The Challenge
CPSG, the Conservation Planning Specialist Group, approached us seeking a modernized website to better represent their global conservation efforts. Their existing site was outdated, with limitations in content management and design that failed to reflect the breadth and significance of their work.
Key challenges included:
A dated design that lacked visual appeal and failed to highlight their global impact.
Content management difficulties, making it cumbersome for their team to update resources and share their accomplishments.
Missed opportunities for leadership positioning, with no great way to showcase their courses, mentoring programs, and thought leadership in conservation planning.
They needed a platform that could effectively showcase their impactful initiatives, highlight their expertise, and support their mission to inspire and lead conservation efforts worldwide.
The Solution
We collaborated closely with CPSG to deliver a website that is both flexible for their team’s needs and visually impactful.
Key aspects of our solution included:
Enhanced Flexibility: We built a user-friendly content management system (CMS) that empowers the CPSG team to effortlessly manage and update content, ensuring their site remains dynamic and current.
Modernized Branding: Leveraging CPSG’s existing assets, we refined and pushed their brand into a contemporary space. Their stunning photography was strategically integrated throughout the site to create a visually compelling experience.
Showcasing Impact: We designed and implemented in-depth case studies and prominent callouts, providing tangible evidence of CPSG’s global contributions and results.
Positioning as Leaders: Dedicated sections were created for CPSG’s courses, mentoring programs, and other initiatives, solidifying their role as leaders in conservation planning.
By addressing these needs, the new website not only enhances CPSG’s online presence but also reinforces their position as a global authority in their field.
CPSG had an extensive collection of PDFs documenting their remarkable work, but their previous site lacked an effective way to highlight these achievements. The new site provides a dynamic platform to showcase their successes in a polished and professional manner, helping them celebrate their impact and communicate it confidently.
Document Library
Not every page can have great photography of endangered species, so we focused on a clean modern font as well as a simple user interfaces to make sure this is a site that is an informative as it is visually interesting.