SRW Products

Transparency-Based Marketing Strategy

Project Types

Marketing Website

Industries

Manufacturing

Deliverables

Marketing

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Challenge

Among SRW’s biggest frustrations was a lack of useful reporting. Yearly reports only scratched the surface, and they had no idea how their paid advertising was performing in different sectors and territories. In addition, SRW’s website was underperforming. They were not collecting valuable data on how customers interacted with their site. Worse still, SRW’s previous digital consultants outsourced their ad buying to another agency. This meant SRW was covering the margins for both agencies and getting even less value for money. Results and communication were poor—and SRW wanted more. Enter August Ash.

Solution

Understanding SRW’s concerns from their previous relationship, August Ash established what communication would look like from day one. Before crafting a solution set, August Ash met with SRW’s marketing team, sales leads, and owners to gain a comprehensive understanding of the business and its goals. Next, they conducted a thorough audit of SRW’s digital marketing, and identified new opportunities to drive growth. August Ash also worked with SRW to optimize their website to attract more visitors, achieve a better goal conversion rate, and ensure traffic was nurtured into distributor leads.

Partnership results

2,000+

Leads driven to distributors

745%

Increase in goal completions

104%

Increase in recurring revenue

The First 30 Days & Beyond

August Ash met with SRW’s marketing team, sales leads, and owners to gain a comprehensive understanding of the business and its goals.
Next, we conducted a thorough audit of SRW’s digital marketing, and identified new opportunities to drive growth.
The audit consisted of cutting wasteful advertising spend and taking the time to test various tactics before blindly investing SRW’s budget into an unproven solution.
Specifically, August Ash used Google Ads, Facebook Ads, and LinkedIn Ads to drive product and brand awareness in the specific territories where SRW’s dealers operate.

Ads that bring your product to life and resonate with your target

Although the landscape market was booming, SRW’s digital marketing plan was not attracting the intended target, costing them sales their high quality products deserved. Inadequate reporting made it impossible for SRW to gather information and hone in on their target buyer. Today, SRW has a better understanding of their digital target customer, enabling them to tailor their ads to those most likely to engage with them.