Peterson Companies
The Challenge
Peterson Companies' website was outdated and no longer aligned with their current focus on commercial projects. The presence of old content, including references to a now-defunct residential division and unnecessary blog sections, made the site feel cluttered and misaligned with their brand. Additionally, the Careers and About Us pages lacked depth, making it difficult to showcase their company culture and work. Their target audience—architects, engineers, and schools—needed a more streamlined and visually compelling experience that reinforced Peterson’s reputation and expertise.
The Solution
We redesigned the website with a clean, modern, and elegant structure tailored to their audience. Outdated content, including the residential section and blog, was removed to create a more focused experience. The Careers and About Us pages were enhanced with richer content to better highlight company culture and career opportunities. A new Projects page was introduced to showcase their work effectively, prioritizing high-quality, artistic visuals over quantity. The result is a streamlined, organized, and impactful website that validates Peterson Companies' reputation and makes it easier for clients and partners to engage with their brand.
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