A digital marketing strategy for growth.
Following a successful website launch, the next step was to grow Radia’s online channels and ultimately drive leads for industrial paint mixers and shakers. RADIA had struggled with generating online leads, but also wanted to tap into new macro and micro-markets to explore potential revenue streams. To tackle that challenge, August Ash developed a strategy that encompassed a variety of digital marketing campaigns across multiple channels, from Google Ads to Linkedin Ads.
The objective? Generate awareness and leads within RADIA’S current market, and tap into new markets across the United States. Digital marketing turned out to be a key driver for RADIA to expand into these new markets; RADIA is now regularly receiving qualified inquiries outside of the paint industry